Packaging

Introduction

Packaging is an oft forgotten, but crucial component to purchasing product from overseas. Think about how often you deal with packaging on a daily basis and, more importantly, the thoughts that run through your mind when you’re handling the packaging. The quality, look, and feel of the packaging can affect how your customer views your product.

Packaging is also there to protect your product during shipment. If your product was shipped loose, it would undoubtedly be damaged you’d be unable to make a sale.

Packaging also must have product information printed on it; both for the customer and for shipping purposes.

Below we will discuss product packaging, shipping packaging, and the information they must contain.

Product Packaging vs. Master Carton Packaging

Product Packaging

Discuss the following topics:

• What it is/why it’s important
• How to get it
  • Product manufacturer?
  • Outside source sent to manufacturer?
  • Outside source sent to you to package yourself?
  • RFQ for packaging
• What goes on it
  • Information
  • Labels
  • Logos
  • Design
• Materials
  • Cardboard box?
  • Molded plastic?
  • Styrofoam?
• Cost vs. Effectiveness

Master Carton Packaging

Discuss following topics:

• What it is/why it’s important
• How to get it
  • Product manufacturer?
  • Outside source sent to manufacturer?
  • Outside source sent to you to package yourself?
  • RFQ for packaging
• What goes on it
  • Information
  • Labels
  • Logos
  • Design
  • Shipping info
• Materials
  • Cardboard box?
  • Metal Box?
  • Plastic bag?
• Cost vs. Effectiveness